Developmentally Appropriate Environment

For many years, teachers, parents and child care providers saw how young children learn through play. Studies of child development play, reading, and writing show that young children learn differently from adults. Young children must be active while they learn. They must experience first hand and in very real ways how things work, how spoken words can be written, and how reading helps them function in the world. Structured learning activities such as paper and pencil tasks, workbook pages, drill, and sitting and listening for long periods of time do not work for young children. The National Association for the Education of Young Children represents the early childhood profession. Their book on developmentally appropriate practice and accreditation criteria define quality programs for young children. Developmentally appropriate environments help children develop in all areas—physical, social, creative, emotional, and cognitive. No one area of development is more important than another in the early years of a child’s life. It is often not possible to separate children’s development in one area from another. For example, as a child masters a physical skill such as climbing, self-esteem grows. The new physical skill makes it possible for the child to learn more about the world and to interact with friends. Children use problem solving to learn and perfect each new mental, social or physical skill. This integrated approach to learning is one of the hallmarks of a developmentally appropriate program. Parents want a warm and loving person to care for their children. Research supports the importance of this relationship. Staff characteristics are the most important criteria for determining quality care. A trained provider will interact well with children because of her knowledge and expectations of behavior for that age group. A developmentally appropriate provider knows and works with each child as an individual. Individual children have their own interests that motivate their learning and good behavior. Developmentally appropriate programs value individual interests as strengths that help children learn In appropriate settings, teachers arrange learning centers in which small groups of children can work and play. These centers may be for different types of play: quiet, messy, and active. Most programs have an area for block building, art, water play, playing house, music, books, table toys, and games. For school-aged children, there is an area for doing homework or projects. What most adults remember from their own public school experiences will not be in a quality early childhood program. There are no individual desks where each child sits to listen to the teacher and do work. There is no large space where everyone has to do the same thing at the same time. Children can choose to be with a friend or alone. This increases success in getting along with others. They do not need to compete for materials or attention. It is easier to take turns. They learn to listen to others, express themselves, and eventually understand another person’s viewpoint.. The curriculum is everything that goes on throughout the day. Chances for learning occur during play and routines like snack, lunch and rest times. Children learn good health practices, positive social interactions, independence in self-care and decision making, as well as science, mathematics, music, art, language, and social studies. The caregiver plans learning activities after seeing the children’s interests and abilities. Children learn the same thing in a variety of activities. They learn a variety of things in one activity. For instance, learning colors can take place in art, through songs and stories, through table games, cooking activities, and in costumes for play. There is no need to have children sit down and teach them the color red all at one time. There are many opportunities throughout the day for children to learn about colors as they actively work with materials. The children who already know about colors are not bored. They attend to other things like shape. Trained child care teachers know that children grow according to predictable developmental patterns. They match activities to the children’s age and stage. For instance, children younger than three will have difficulty sharing. To reduce the conflicts over toys, a teacher provides more than one of each toy. The teachers model sharing as they work together. When a child does share, the teachers consistently compliment and encourage the child’s sharing. In an inappropriate program, the adults would impose sharing before children are developmentally ready to share, then they punish children for not sharing. This results in frustration, behavior problems and unhappiness for children, parents and staff. Look for activities planned for an individual child. For example, you told the teachers that your family goes camping on weekends. The teacher puts out a tent, sleeping bags and picnic supplies for the children to use in play. A caregiver will provide musical instruments and recorded music for a child who shows an interest in music. After a child has been in the hospital, the teacher puts books and objects related to hospitals in the classroom for the children to use. The child can tell others about the experience and play through fears and concerns. Individual children and their families feel valued when these activities relate to their interests and cultural backgrounds. A trained provider will not rush children to be ready for the next stage of development. Living this year fully is more important than getting an early start on next year’s curriculum. Children with diverse interests and learning styles do not experience boredom and frustration when the program offers creative activities and challenges so children can learn at their own pace.

Dove Marketing

SAKSHI GUPTA Selection Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps, shampoos, detergents, cosmetics, toothpastes, skin care, deodorants, tea, coffee, ice cream, packaged foods and water purifiers, the Company is a part of the daily life of millions of consumers across India.Over 16,000 employees and annual turnover of around Rs. 19, 401 crores (financial year 2010 – 2011). HUL is a subsidiary of Unilever and leading supplier of fast moving consumer goods with powerful local hold in more than 100 countries all over the world with annual sales of about â‚ ¬44 billion for 2011. Unilever has about 52% shareholding with HUL. Particulars| Total Numbers | Comments|Brands| More than 35| Well established brands catering to various market Segments| Products| More than 250| Huge umbrella of product family and product line| Direct retail coverage | 600,000 | Includes both on and off premise outlets | Household reach | 80% | Every 2 in 3 Indian uses HUL product | Shelf availability | 84% across India | Very deep market reach of | Dove Dove’s started off in the US in 1957; is leading brand of Unilever globally. Dove is marketed in 80 countries worldwide with a range of products from lotions, body washes, skin care and moisturising creams.Dove hair care range was brought to consumers in 1998 in Europe and in 2003 in North America. HUL launched the Dove hair care range in May, 2007 which included shampoos, conditioners, and revitalizing masks. Dove became the fastest growing shampoo brand in the country in a short period of time of around 13 months. The range claims to deliver the moisture promise of Dove. It has a specific formulation of chemicals which are mild and soft to the skin composition. Dove enjoys a star position for damage repair and therapy. Dove has hair care products that repair damage to the hair.The new Zero Damage System range includes ‘daily therapy’ shampoo, ‘dry therapy’ shampoo and conditioner, ‘breakage therapy’ shampoo, conditioner, serum and hair-mask. Context Indian hair care is divided into categories Hair oil Shampoo/conditioners, styling products, herbal remedies and hair-dyes and colors. Sachet sales contribute approximately 40%,. Hair care and shampoos targets upper middle class, middle class and upper class rural customers. Market is expanding to lower class too. Main consumer categories targeted are women. The usage of shampoo in Indian society has evolved with increasing rate.Today average usage in Indian population comes out to be2-3 times a week. Use of conditioners is still mostly in the super premium segment. Indian women require more shampoo as compared to western women because of thicker texture, longer average. Awareness counts for about 90% in urban areas g iving 80% of total consumption whereas; in rural areas awareness counts for about 80% which is for the remaining 20% of consumption. Competitors Market Scenario Product Category: Hair Care The hair care market in India is valued at $200 million with a growth of 3. 8% year by year. The hair care market includes . hair oils. 2. shampoos. 3. hair colorants & conditioners. 4. hair gels. Shampoos The shampoo market carries a value of Rs 4. 5 billion with market penetration level of only 13% in India. Shampoos are available in the form of shampoo bottles of different volumes as well as 8ml sachets. Sachet makes up to 40% of the total shampoo sale. The shampoo market in India is divided into: * Cosmetic * Anti-dandruff More than 50% of the population uses soaps for hair care. The shampoo penetration is only 30% in metros. The major players in the today’s shampoo market are HUL, and Procter & Gamble.Segmentation Market segmenting is dividing the market into groups of individual marke ts with similar wants or needs that a company divides into distinct groups which have distinct needs, wants, behavior or which might want different products & services. According to Philip Kotler, â€Å"Market segmentation is the sub dividing of market into homogenous subsection may conceivably be selected as a market target to be reached with a distinct marketing mix. Broadly, markets can be divided according to a number of general criteria, such as by industry or public versus private. The concept f market segmentation was first proposed as an alternative market development technique in imperfectly competitive markets that is, in markets where there are relatively few competitors selling an identical product. Where there are lots of competitors selling identical products, market segmentation and product differentiation produce similar results as competitors imitate your strategic approach more quickly and product differentiation approaches meet market segment needs more closely. With an increasing proliferation of tastes in modern society, consumers have increased disposable incomes.As a result, marketers have sought to design product and service offerings around consumer demand (market segmentation) more than around their own production needs (product differentiation) and they use market research to inform this process Since there a large number of competitors in the shampoo market selling almost identical products that have almost similar attributes and properties market segmentation should be devised for Dove shampoos. The figure shows the types of segmentation taking into account various criteria. The relevant differentiators applicable to Dove shampoo is mentioned below. Demographic | | | | | | | | | AgeSexLevel of educationSocial Class| The target consumers would be the age class from preteens to old age. It is commonly observed that there is no much differentiation in the usage patterns in relation to age even though the attribute in the shampoos tha t is sought might vary within different age groupsShampoos are used by both men and women although in varying degrees and frequencyDove is a premium shampoo primarily targeted at educated middle class consumersSocial Economic classes from B1 particularly the upper middle class and high income groups would be likely to afford and be aware of the product. Geographic | | | | | | The primary consumers would be the Urban middle class and above. It would not be affordable for rural markets| Psychological | Psychographic | It tries to change the psychology of an average looking women that she can look equally beautiful. Some consumers have the perception that the chemicals in the shampoo render the Hair dry.The moisturizer concept can be used to address this | Benefits sought | | Consumers hope to derive a number of benefits like Dandruff control, Hair Therapy, Oil control through shampoo usage| Behavioral | Product usage | The products are used on an average of 2 to 3 times per week among almost all age categories with a slightly higher frequency for dandruff control | | Media usage| The media usage of the target customers would be magazines newspapers and TVs so that communication efforts can be directed to these channels to cater to the prospective consumers| | | |Targeting The main target market is upper middle class and premium class people (higher socio economic group). It targets the Indian young women and focuses on real beauty of women widening the stereotype view of beauty. The targeting strategy can be presented as division of three aspects: Age, Sex and Lifestyle. The age group segment of 17-50 years old women (mainly youngsters, Teens and Pre-Teens) who are socially active with or without job and belong to the premium section of the society.Dove Product Lifecycle Dove shampoo is in the growth stage * As Dove is becoming successful and sales has started to grow rapidly as it became established. BCG Matrix STAR Dove| QUESTION MARK ? | CASH COWS | DOGS | BC G Matrix (Boston Consulting Group Matrix) The â€Å"BCG matrix† or Portfolio Analysis is a portfolio planning model had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analysing their business units or product lines.This helps the company allocate resources and is used as an analytical tool in marketing, product, strategic management, and portfolio analysis. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. A low-growth product is for example an established product known by the market.Characteristics of this product do not change much, customers know what they are getting, and the price does not change much either. This product has only limited budget for marketing. There is the milking cow that brings in the constant flow of cash. An example of this product would be regular Colgate toothpaste. * Stars whose high share and high growth assure the future; * Cash cows that supply funds for that future growth; and * Question marks to be converted into stars with the added funds. Stars * Dove shampoo has a high growth and high market share Dove is ahead of Pantene by a large margin in the category of shampoos. Its value share is 18. 6 per cent to Pantene’s 10. 1 per cent. In the top six metros of the country, Dove has a value share of 12. 6 per cent to Pantene’s 11. 7 per cent. In urban India, Dove’s share is marginally behind Pantene’s 11. 1 per cent at 10. 6 per cent, while, on an all-India basis, Dove is 7. 9 per cent to Pantene’s 9. 4 per cent. * Highest Market Share -The company holds a 44% market share in the Indian shampoo industry. * *

Business Btec

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold.Marketing is based on thinking about the business in terms of customer needs and their satisfaction. The overall concept of marketing is a management philosophy according to which a irm's goals can be best achieved through identification and satisfaction of the customers stated and unstated needs and wants. Companies should identify the needs of their customer and produce products and services to satisfy those needs.The production concept is a philosophy that consumers will favour products and services that are widely available and highly affordable and that management should therefore focus on improving production and distribution effici ency this is relevant to Nike as they do this with small products cheaper products such as accessories and ports equipment relying on economies of scale to make profit on products that are priced cheaper.Private sector can be explained as a business owned by private individual or groups and there main aims and objective and one of those objectives is to make a profit, and growth mean that they can -maximise their profits by reinvesting in the business. The main aim of a private sector business is survival as they want the business to last and not go bust. The main aim and objectives of my two business which are Apple and Nike theirs is to remain marketing leader in there industry.Public sector is part of an economy that is controlled by the government and is not run for profit such as schools and hospitals. The Voluntary sector is part of the economy that consists of non-profit making organisation such as charities and is run by volunteers. The public sector and voluntary measure th eir progress not by profits but with other factors such as service provision, growth of range of provisions, cost limitations and meeting quality.Service provision the act of performing a task for a business or person that wants or requires it in exchange for acceptable ompensation. A business that using service provision needs high quality trained staff such as the fire department that are available to preform what is need of them in a situation and doing the Job to the best they can. Growth of range of provisions is the number of services a public or voluntary sector do and the quality they do such a school offering extra courses things such as after school clubs to helps the student's and develop.Cost limitation is used to see if the businesses have used the funds they have at had adequately as for public sector organisations such as school hey will need to distribute the money they receive to get the best out of there students. Meeting quality standards are used in the public an d voluntary sector as for hospitals they rely on this as lives are in danger and will need to provide a standard to the people seeking help.Marketing objectives the group of goals set by a business when promoting its products or services to potential consumers that objectives may be based on factors other than survival and growth. Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods. This links both to Nike and Apple as they are the market leaders in the given markets.Brand awareness is the likelihood that consumers recognise the presence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product both for Nike and Apple they do this very well as they are recognised globally plus have such iconic logos that are easily recognisable. P erception of customers is a marketing concept that encompasses customer's impression awareness and/or consciousness about a company or its offerings.Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels. Ansoff was known best for developing a strategies he Identified as the four categories for growing and the categories are market penetration, marketing development, product development and diversification. Market penetration the activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such s bundling, advertising, lower prices, or volume discounts.Marketing development is the act of increasing the total market served by a company by finding new customers and markets, or providing new products to existing customers and markets. An example of this for Nike is their sports clothes and trainers are always developing and coming out with new id eas. Product development this strategy entails finding new markets for existing products. Market research and further segmentation of markets helps to identify new groups of customers. An example for Nike is producing a new winter line or a new product or material such as Dri-fit.Diversification this involves moving new products into new markets at the same time. It is the most risky strategy. The more an organisation moves away from what it has done in the past the more uncertainties are created. However, if existing activities are threatened, diversification helps to spread risk. Survival strategies are used by many businesses as they are faced with having to develop there strategies to survive such as economising the business to reduce expenses. This would lead to the business being less profitable and have a smaller market impact and awareness.In business a rand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a pr oduct and differentiates it from its competitors making it stand out and easy to remember. The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding is used by both businesses as they have brand name, a logo and a slogan. They are both such powerful brands worldwide. They both have brand extension and are always looking to keep brand building as well as both do brand extension.

American University and the Best Realization of the Desires Essay

American University and the Best Realization of the Desires - Essay Example In process of my study at AU, I also want to take part in AU abroad activities which will allow me to study in China during my undergraduate program. AU also will give me a good ability to study customs and traditions of other nations, especially China – it will help me understand deep economic, social and cultural processes taking place in China and in the rest of the world. I am also going to graduate from American University with honours. After graduation from AU, I am going to obtain a Chinese Law degree, and I suppose that American University will give me a great ability for my professional development. American University will expand my educational and personal horizons and help wide my real-world learning experiences. American University will also give me the ability to become a part of the generation of highly educated leaders who have gone through such intensive, prestigious and useful educational institution as American University. In addition to that, I have some pr ofessional and personal traits which will help me achieve success in my study at AU and make an appropriate career in the fields of my interest. I am a steady and stable person, and I know my goals and purposes rather well. In addition to that, I am rather thoughtful and concentrated for my educational and professional goals, and American University will provide the best realization of my desires. I want to take part in the China Project. After graduation, I also plan to return to the USA to pursue a Masters in Law degree.

Ideology Essay Example | Topics and Well Written Essays - 750 words - 1

Ideology - Essay Example One of the issues that affect linguistic students is racism in the class situation. Despite the clogging of the classrooms, the linguistics teachers have kept on working. This has seen numerous changes in that the academic organizations have set up institutions that major specifically on the training of linguistics teachers. This has caused an upsurge in the number of qualified linguistics teachers. With the increase in the number of linguistics teachers, students have been widespread and every linguistics teacher has had a standard number of pupils in his class (Kumaravadivelu, 2003). This has given the teachers a better learning atmosphere and thus increased their performance index. Consequently, they have received awards from the academic organization that employ them. The organization has had the ability to increase salaries from the high amount of money that it acquires in terms of school fees. Racism in the past was another issue that hindered the development of the teaching fraternity. History is one of the key subjects that dwell on the issue of racism. It is thus important for this issue to be also viewed with relation to the subject of a linguistics teacher. One of the aspects of racism and actually the major aspect is about employment. In the past, Black people did not receive appropriate employment opportunities and actually ended up working for wealthy people in their farms and other casual jobs. This did not give them opportunities to explore other areas that they might have excelled. This has changed over the years, and the chances of all races to get a job in the academic field has assisted in that the quality of education has increased paving way for increased payments (Kumaravadivelu, 2003). With this, the linguistics teachers have had the ability to teach some of the students that avoid the classes due to the ethical imbalance. . The concept of racism had affected the linguistic linguistics teachers working exceedingly. This is from the

DQ # 1 Response to Classmate Research Paper Example | Topics and Well Written Essays - 250 words

DQ # 1 Response to Classmate - Research Paper Example Rita, the remaining staff nurses, and with the help of all employees on the unit can succeed in orienting and retaining the seven new graduates by first welcoming them to the unit.  In helping the new employees feel welcome, it is also important to realize that leadership and followership has a synergistic relationship and that â€Å"no change can occur without willing and committed followers† (Grossman & Valiga, 2009, p. 36). Starting a new job, especially as a new graduate nurse is very stressful. Fear and lack of confidence can sometimes overwhelm a new graduate and it is extremely important to make them feel welcome. Research suggests that when the  Ã¢â‚¬Å"staff is friendly, welcoming, open to the new graduates being there, supportive, and encouraging of their learning† can result in a successful transition from new graduate to nurse (Glynn & Sylva, 2013, p. 177). In real world, it can be seen that through creating quality relationship between leadership and followership, it is possible to orient as well as retain the new nurses. As stated by Grossman and Valiga (2009), â€Å"Leadership and followership are two separate concepts that are complementary or reciprocal, not competitive† (p. 36). People often feel apprehensive when they start a new job but when they are given a warm welcome to the unit, they quickly gain confidence which helps them to acclimatize to the environment. This is so because there would be mutual understanding among the team members which help them to easily fit in the working environment. I have witnessed this at Baptist Hospital where the pre op nurse manager displays quality leadership styles where new nurses are given the opportunity to freely interact with senior nurses in a bid to build confidence in them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Offering encouragement and support to the new nurses and allowing them to ask questions, makes them feel comfortable and increases their confidence. It is also important to gain feedback from the new

Successful implementation & methodology Essay Example | Topics and Well Written Essays - 2000 words

Successful implementation & methodology - Essay Example When implemented with these elements in mind, BPR can be successful and may be absolutely vital to the health of an organisation. The factors that impact a successful Business Process Reengineering (BPR) fall into the categories of implementation and environmental. The first factor to consider in the implementation is the design of the project. The project should be visionary and realistic. The design of the BPR needs to take into account the strategic goals of the business and consider the direction of the organisation. Timeframes must be adequate to allow for the team to accomplish its goals. There are key questions to be asked during project design phase. Will it provide any competitive advantage Will it remain competitive in the long term These questions require knowledge of the business environment. Grover et al. (1995 p. 112) asserts that " A major finding of the planned change approach indicates that implementation success occurs when commitment to change exists; commitment to the project exists; and the project is well defined and plans are clearly specified". The design team will need to know the product, the market, and the customers to complete a successful design. The redesign phase is one of the most important factors in any methodology. To be of any value, the redesign needs to be accompanied by a cost/benefit analysis. Is the redesign worth the cost of reengineering What are the risks involved with the redesign Radical change involves cost cutting measures that may impact vendors, suppliers, and employees. Stoddard & Jarvenpaa (1995 p.105) warns that, "... revolutionary change process might not be feasible given the risk and cost of revolutionary tactics". Companies need to assess the risk and evaluate the degree of change tolerance that they may be subjected to. Communication is another key factor to aid in the success of BPR. Management needs to communicate with the staff the scope and the motivation of the project. Communication is also essential to get employees to think about the new way of doing business. If the project involves downsizing, the workforce needs to be aware of the plans and the alternatives that will be provided. The design phase should include a Human Resources strategy. The major threads that run throughout the successful implementation of BPR are, "...communication, empowerment, people involvement, training and education, creating a culture for change, and stimulating receptivity of the organisation to change are the most important factors related to change management and culture" (Al-Mashari & Zairi, 1999 p.88). These issues revolve around the human resource issue. It is imperative that communication with the employees be

Benefits of Waiting to Go to College after High School Research Paper

Benefits of Waiting to Go to College after High School - Research Paper Example It has been observed that after completing high school education, a student may wait for some time before joining the college for undergraduate studies. This waiting has a number of advantages to the student and the responsible members of the family. Firstly, the college education is increasingly becoming expensive. The tuition fee and other expenses in these institutions are far much higher than the expenses in high school education. After struggling to finance the child’s education right from Kindergarten all the way to the high school, and given the harsh financial climate that currently rocks the globe, it may be cumbersome to have the child proceed to the  college education. If the student proceeds to college with the financial difficulties, then he or she will not receive the quality of education that is desirable. In such difficult situations, it may be asserted that one does not need to attain a college education to become mature or get a good job.The financial const raints will translate into psychological problems to the student who will not be able to concentrate on the studies. The student may not access some learning materials that are useful for the studies but are purchased on the individual basis. Taking some time before joining college then provides an individual with a humble time to have financial preparation for the college expenses. Organs like the US military service provide the high school graduate a good opportunity to work as they pursue the  college education.

David Mamet's ascertains that actor training limits the narrative Dissertation

David Mamet's ascertains that actor training limits the narrative process is undermined by his own work - Dissertation Example Mamet’s works reflects a minimalist approach and it would appear that, given the meaning and elements of narrative in the performing arts, Mamet’s minimalist approach was demonstratively more inconsistent with the narrative process. This research study analyses Mamet’s contention that actor training limits the narrative process is undermined by his work. It is concluded that Mamet’s approach to acting is formalistic and although his approach to acting is interesting, actor training helps to create academy award winners none of whom can be accused of letting their acting techniques limit the narrative process. In fact, actor training is a more certain way of ensuring that the narrative process flows fluidly. Table of Contents Abstract 2 Introduction 5 Narrative in Film and the Visual Arts 5 Definitions 5 Narrative in Film and the Visual Arts 6 Actor Training and Acting Styles and Techniques 8 Mamet’s Works and The Narrative Process 10 Conclusion 20 B ibliography 21 Certification I certify that this dissertation is original and any ideas or material that are not the authors is properly cited and credited using Chicago referencing format. Introduction The fact that David Mamet’s claim that actor training limits the narrative process is undermined by his own work, is not surprising. As both a writer and director, Mamet’s works often contradict his style and philosophies. For example, Mamet’s writing is replete with realism, however, his directing produces minimalist styles rather than realism.1 This dissertation focuses on the contradiction between Mamet’s claim that actor training limits the narrative and his own work. It is hypothesized that Mamet’s claim is limited by his understanding of the narrative process as a screenwriter and playwright, yet his work reflects a directing style that understands that acting, directing, choreography and the ensemble of scenes and sounds produce a seamless na rrative. In order to explore and test this hypothesis this dissertation is divided into three main parts. The first part of this dissertation describes and analyses narrative in the film and visual arts. The second part of this dissertation analysing actor training and the styles contemplated by actor training. The third part of this dissertation demonstrates how Mamet’s claim is undermined by his claim. Narrative in Film and the Visual Arts Definitions According to action theory, narrative is story telling that moves the plot along. Thus narrative is action within a story that moves the plot along and this is usually driven by action and character.2 The theory of narratology of drams is represented in two ways. Prior to the 20th century, narratology of drams limited the concept and definition of drama to â€Å"the verbal transmission of fictional stories†.3 However, as the landscape of fiction changed, there was an increasing interest in narrative in all forms, includ ing paintings. Thus the theory of narratology of drama took into account the fact that there were â€Å"extranarrative† forms that not only helped to tell a story, but was a manifestation of the story itself.4 The theory of narratology of drama is now connected more firmly with the idea that narrative is any text that tells a story and narrative is therefore comprised of â€Å"temporal structure, a set of characters, and a setting.†5 Depending on the discipline, narrative can have a restrictive or very broad meaning. For example in psychology, narrative narrowly contemplates

Medicare social insurance program in the US Essay

Medicare social insurance program in the US - Essay Example As a result, no savings on their behalf, and an increase in poverty levels. It is important to denote that insurance companies are always reluctant to offer insurance cover to the aged, the disabled, and other people suffering from chronic diseases. This is because they are viewed as high risk areas, and as such, the insurance company might suffer extensive losses through payments of premiums. On this basis therefore, medicare addresses this problem, through the pooling of resources whereby almost every American citizen pays for the program through the payroll taxes. By critically analyzing the market, this is the main aim that the federal government initiated the program, as such, there aren’t any other observable market inefficiencies that this program seeks to address. In regard to the paternalistic argument for the government involvement in this market, it is important to denote that the constitution provides to a right in affordable health care to all Americans. On this b asis, the government will only seek to carry out its functions in providing for people covered under medicare. This in turn will improve their health status, leading to the evolution of health individuals/ people. To determine if the program is successful or not, policy makers need to carry out surveys, asking the targets groups on whether they are benefitting from the programs or not. This people can provide this information, by identifying the various challenges that they are passing through, and how medical institutions are helping them overcame these challenges. There is also a need to carry out a research in the health institutions for purposes of identifying the effectiveness of the policy under... This paper critically evaluates the efficiency of the Medicare social insurance program and attempts to find economically viable alternative to Medicare. As for now, federal insurance contributions act provides the sources of financing this program. It allows the federal government to draw approximately 2.9% of the payroll taxes levied on workers and employers. Other sources of funding emanates from the premiums generated from people who have enrolled for medicare, and the general fund revenue of the federal government. The development of this policy has a number of economic arguments. Medicare helps to provide insurance against the costs that emanate from receiving health care. It is important to denote that the costs of accessing health care are what drive the Medicare program costs. There has been an increase in the cost of health, it is this increases that make the Medicare program expensive. If the government reduces these increases in the costs of accessing health care, then it is highly possible that the cost of running the medicare program will be low. The government manages to effectively implement this policy because of its availability of financial resources; as a result, there is a decrease in private health care insurers. An aspect referred to as crowd out. It can be denoted that because there isn’t enough competition for provision of this services, them the quality of health care provided might be compromised It is proposed to change the medicare system from a policy run by the government to private insurers

Evaluation of materials example Essay Example for Free

Evaluation of materials example Essay This article is relevant to our project as it identifies the various emotional problems after surviving the first five years of leukemia treatment. Shanon Guger and DAgostino Norma are authorized professors of the College of Psychologists of Ontario, which is a regulatory body for the profession of psychology in Ontario, Canada, which states that they expertise in psychology, and not only that, they specialises on children psychology, which gives credibility to their information on emotional problems of post-treatment leukemia patients. Another author, Oussama Abla is an associate professor in the Department of Paediatrics at the University of Toronto, which specializes on children, given his experience in treating children since 2005, it gives reliability to the article itself. Furthermore, he specialises on leukemia and has research interests in childhood leukemia, which lends credibility and accuracy to the contents. The articles publisher, AboutKidsHealth, is the worlds leading non-profit information source for childrens health, supported by the Canadian government , and is in collaboration with over 300 paediatric health specialists that also supports the publisher. Though published in 2010, the various emotional problems listed still relevant as according to the recently revised report in 2013 of emotional issues after treatment of leukemia by the official American Cancer Society2. The article mentioned that there are various problems after treatment of leukemia. They include re-experiencing the trauma; for example, troublesome dreams, or flashbacks during leukemia treatment, frequent problems with sleep, lack of concentration or phobia of places that remind the child of the experience with leukemia (for example, hospitals), which inspired me considering of solutions to these problems. To allow them to cope, they can undergo pet assisted therapy. Pet assisted therapy, could offer psychological and physical aid at the same time, where they can benefit mentally and physically, sleep better at night, maintain strength and circulation, lessen the side effects of treatments and keep the patients skin, muscles, heart and lungs in shape3. Children could play with the pets games such as fetch*. They also are allowed to walk the pets at parks. These allows the children to benefit psychologically in able to interact with the pet and benefit physically by playing with the pets. Some of these children may not have enough energy to keep such pets, as they have just recovered and undergone strenuous treatments, hence I propose that there will be a pet interaction corner in the void decks, where pet owners in the blocks are encouraged to bring pets down for a walk in the pet interaction corner, allowing leukemic children and normal children to interact with one another as well. The article states the only way of treatment is to allow the children to do a hobby or parents to watch their reaction. However, these children are not given proper care to cope with such effects and hence ended up in post-traumatic stress disorder. Therefore, to solve this problem, I propose video game therapy4. These activities allow movement and distract them from their pain, and also from reality. Research shown a facility in Children’s national centre, the video game therapy has allowed the children to cope with physical and emotional pain. Activities include simple sports games with Wii Sports, and dancing games with Xbox Kinect. This contributes to physiotherapy and psychotherapy as well, where children can get to exercise as well as play games to draw them away from reality, which helps them in their post-traumatic stress disorder. Hospitals could have a room specially for these children, where children can play and have fun before and after check-ups. Such equipment are not too high-cost and is manageable and feasible. 600 words

Investigating the Effects of Surface Area on the Rate of Reaction Essay Example for Free

Investigating the Effects of Surface Area on the Rate of Reaction Essay Aim: To study the effects of changing the surface area on the rate of a chemical reaction Hypothesis: This hypothesis is based on the Collision Theory, where in order to react, the two particles involved must: 1. Collide with each other 2. The collision must be energetic enough to overcome the activation energy of the reaction 3. The collision must bring the reactive parts of the molecule into contact the correct way – they must collide with appropriate geometry (the reactive parts) Considering that the surface area of a particle is a factor that mainly affects the collision rate of particles, it would be safe to assume that as the surface area increases, the reaction rate increases. The graph should turn out to be something like this: 1. the reaction is the fastest at the start 2. The reaction is slowing down here 3. No more product is formed Amount of product Time Variables: Variable Factor What is manipulated Dependent Time The time it takes for the reaction to complete depends on the surface area of the compounds being used, because it determines the rate in which the reaction will occur. Independent Volume of the gas collected (H2, CO2) The amount of gas collected for each experiment will depend on the Controlled 1. Mass of Calcium Carbonate (both marble chips and powdered form) 2. Mass of Magnesium (both ribbon and powder) 3. Volume of Hydrochloric Acid 4. Apparatus Used 1. The masses of the substances utilized will remain constantly fixed during the experiment 2. 50 cm3 of HCl will be used for every trial – 550 cm3 in total 3. The apparatus used will remain the same throughout the whole experiment Chemical Reactions: Mg + 2HCl → MgCl2 + H2 1. Magnesium ribbon 2. Hydrogen Gas will be the gas collected 1. 3 Trials will take place 1. Mass of Magnesium ribbon in: 1. Trial 1: 0.064 grams 2. Trial 2: 0.063 grams 3. Trial 3: 0.065 grams CaCO3 + 2HCl → CaCl2 + H2O + CO2 1. Marble Chips 2. Carbon Dioxide will be the gas collected 1. 2 Trials will take place 1. Mass of Marble Chips in: 1. Trial 1: 3.998 grams 2. Trial 2: 3.988 grams Na2CO3 + 2HCl → 2NaCl + H2O + CO2 1. Sodium Carbonate (Powdered) 2. Carbon Dioxide will be the gas collected 1. 2 Trials will take place 1. Mass of Sodium Carbonate 1. Trial 1: 0.504 grams 2. Trial 2: 0.505 grams Apparatus: 1. Eye-Protection – 1 pair of Safety Glasses 2. 1 pair of Scissors 3. 1 Electronic Scale 4. 1 Conical Flask (100cm3) 5. 1 Single-holed rubber bung and delivery tube to fit conical flask 6. 1 Measuring cylinder (100cm3) 7. Stopwatch Chemicals: 1. 12cm of Magnesium Ribbon 2. 550 cm3 of Hydrochloric Acid 3. Marble Chips 4. Sodium Carbonate (Powdered) Method: 1. Set up apparatus as shown 2. Fill the conical flask with 50cm3 of HCl 3. Insert the end of the syringe into the hole on top of the stopper 4. Add the magnesium ribbon 5. Seal the flask with a rubber stopper as quickly as you can, at the same time have someone else present to start the stop watch once the magnesium ribbon has been added to the hydrochloric acid 6. As the reaction takes place, note down the time it takes for the gas collected to reach a multiple of 5 (i.e. 5mL, 10mL †¦.50,55,60,65 etc) 7. Keep measuring until the reaction has stopped, or you are unable to measure anymore 8. Repeat each experiment 3 times, just to be sure the data collected is accurate 9. At step 4, replace the underlined compound with the next compound after one experiment is completed Data Recorded Magnesium Ribbon – Mg + 2HCl → MgCl2 + H2 Trial 1 (0.064  ± 0.005 grams) Time (in seconds)  ± 0.05 s Volume (in cm3)  ± 2.5 cm3 Conclusion Unfortunately I was unable to create a graph using time as the independent variable, because the lab that I had utilized did not have the equipment available to accurately to record the data if time were to be the independent variable. Another factor that played into my decision was the fact that the smallest calibration of the glass syringe I used was 5 cm3. Since the only visible measurements shown on the syringe were multiples of 5, it would only seem reasonable that I switch around the variables, making time the dependent variable, and the volume collected the independent variable, since I couldn’t exactly measure how much gas would be collected every 5 seconds; otherwise the relationship the graph would depict would be completely incorrect. As you can see on the graphs, the slightly steep slopes show when the reaction is the quickest, as it should be in the beginning. The curve shows the reaction slowing down, but unfortunately the curve continues. This is because the reaction is still taking place. I was unable to record the rest of the data because the measuring tools that were available weren’t able to record to such a high degree. In some cases though, like in the powdered sodium carbonate experiment, the reaction began so quickly that I wasn’t able to record the time in most cases, so I just stuck with those that I had managed to note down. In other cases, there were so many distractions in the lab that it was difficult to remain focused. My classmates kept removing some if the items that I was using. The idea was to see how the rate of reaction changed when the surface area of a substance was increased. Initially, my plan was to react magnesium ribbon and magnesium powder with 1 mole of Hydrochloric acid; so I could compare and contrast how the surface area of the substance affected the rate of reaction. I had planned to keep everything about the two substances the same. Its element, mass, the amount of Hydrochloric acid I was going to react with it; the only thing different would be its surface area. Unfortunately the Lab didn’t have any available. So I decided to do the same experiment to Calcium Carbonate, this time using marble chips and powdered calcium carbonate. To my dismay I found that the powdered calcium carbonate wasn’t reacting at all. So I had to change it to sodium carbonate. There is skepticism about using different elements, seeing as they have different orders of reactivity. These factors, including the concentration of the acid used, could also affect the rate of reaction. However, the same acid concentration was used for all experiments, in all trials; so we can dismiss that. However, sodium is much higher up the reactivity series than calcium, which is higher up the reactivity series than magnesium. This is the problem with this experiment; the elements positions in the reactivity series could have really altered the rate of reaction. However, the experiments still prove that when the surface area of a substance is increased, the rate of reaction increases as well. This happens because, when two substances react only the surface particles of the substances can come into direct contact with the reactant particles. Increasing a substance’s surface area, like turning big solid chunks of calcium carbonate into powder, leaves more solid particles available to react. The more particles available to react at one time, the faster the rate of the reaction. Like this: Only atoms on the surface can react If you break the substance down, more atoms are exposed and ready to react. Evaluation Considering the lack of material available, I think I was able to manage the experiment fairly enough to produce results. However, I am not pleased with the factors that may or may not have affected my results, and the circumstances in which I had to switch my variables around. Therefore I would like to state a few things I would like to alter, if ever I got the change to do this experiment again. 1. Apparatus 1. Next time, instead of using a stopwatch, I would like to use a digital device, like a laptop for example, that was somehow connected to the glass syringe, which was programmed to record the volume of the gas collected every 5 seconds. This time the graph would turn out the way it should be. 2. Instead of using a measuring cylinder, I would replace it with a burette, as it takes more accurate measurements of liquids. 1. Chemicals Used 1. I would try and used the same element next time; the only difference would be the surface area. For example, if I used magnesium, to study the effects of surface area on the rate of reaction, I would only you magnesium ribbon and magnesium powder. Studying different elements with different reactivity’s would dismiss any data already collected because an element’s position on the reactivity series may also determine the rate of reaction. Use the same element. 1. Amount of People involved in the experiment 1. If I had to do the experiment again, with the same apparatus, I think I would like to have 3 people participating in the collection of data. 1 person would be watching the syringe rise and call out to record whenever it rose, the 2nd person would time it, and the 3rd person would record it. This time, the data may be even more accurate, because no one is taking their eye off the experiment, like I was doing during my experiment just to record data. I feel that altering these aspects of the experiment would increase the level of accuracy, as to get more substantial data to calculate the order of reaction. Unfortunately with the data I have so far, I am unable to derive the concentrations of the substances I had utilized in my experiment. However, as the objective was to investigate whether or not different surface areas affected the rate of the reaction, I think that I have produced enough data to support my theory.

Online Ordering System Of Dominos Pizza Information Technology Essay

Online Ordering System Of Dominos Pizza Information Technology Essay Definition : Online food ordering services are websites local restaurants and food cooperatives set up for customers to select from the interactive menus provided so as the ordering process can take place. In order for ordering to take place, any sorts of internet capable devices which support complex web pages are used. People normally use computers to access into the food websites and place an order. Similar to ordering consumer goods online, online food ordering services also allows customers to keep accounts with them in order to make frequent ordering convenient. A customer will search for a favourite restaurant, browse from items available, and select delivery or pick-up. Payments could be made via credit card or cash. Partial of the payment will be given to the online food company. While e-commerce has been around for over a decade, closing the gap between food and the Internet has taken longer. The first restaurants to adopt online food ordering services were corporate franchises such as Dominos and Papa Johns. Other pizza franchises such as Pizza Hut have been quick to adopt online food ordering. Function: Food ordering online is becoming a norm for restaurants which offer takeout and delivery orders. Food ordering online is designed as it is cost effective yet an efficient system to satisfy the restaurants needs. The system is also designed for its ultimate flexibility and performance. The customers will be able to access into the company existing website and browse at their menu and select and place their orders on what they desire. Once they have completed their order, the system will either email or fax the customers order to the restaurant. The online ordering system also enables customers to order days beforehand and the system will execute the order at the specified time. The system has been built to handle large amounts of traffic simultaneously to prevent a system overload. This system is also flexible in a way, whereby customers are able to place online orders quickly, with just a click comparing to the tradition where orders were taken through the phone. More time and cost will be saved ordering online as a phone bill is charged according to the time the phone is on the line. The system was used intended to meet the requirements of all of the clients. With the online order system, the company could save on labour cost as less people are needed in operating the website, instead of people operating a restaurant. With the internet, there will be fewer errors on the orders or miscommunication amongst the customers and the person taking orders. Besides, it provides timely service. The software examines all food orders prior to the completion and corrects human errors.   Also, with this system, the registration of online guests is utilized to create valuable marketing campaigns.   Internet database Online ordering is easy and convenient yet they have more to improve on their online ordering system. It is good that online ordering system has linked the customers information with the database of the system which facilitates the ordering of customers. In addition, customers information could be tracked easily from their database rapidly if they are regular customers. Advantage With the escort in of the 21st century, many people have found out that it is basically easier to purchase items online. This depends on the consumers preferences. Some people feel unsecure buying items online because they cannot have physical touch or sight with the items they wish to buy. In this case, some people prefer to have the pizza straight from the oven when it is served. Online purchasing provides additional customer service. They not only provide goods, but also provide extra services, such as delivery to the destination that they have requested for. Online purchasing eliminates order taking errors. Customers can view the entire menu and all special offers via official website though online. The system records customers orders when purchasing has taken place. Extra services for example like estimated delivery and carryout times are provided to customers. When ordering via online, even during a busy period such as lunch or dinner time, customers would not have a problem in contacting them and placing their orders. The customers just need to order via online and the system will automatically generate and put it on queue. Online ordering records and stores past records of orders made and allows the customers to view them anytime during their online ordering session. These records will store at the database. The biggest advantage to ordering online, that the customer can save a lot of time and effort. Customers can choose to complete their orders within seconds or take their time and finish when they want. There are no time limits for them to complete their orders, thus, customers can take up any amount of time to order. Instead of planning out time in daily schedule to go out and make a purchase, the consumer can instead go to the web-site when they have a free moment at work or at home late at night, and look up the product that the customers are considering to purchase. They view the full menu and can order any combination of food while the prices are displayed and calculated as they go. It is much easier to make large and complex orders online because they have the ability to be patient, consider their options, and calculate different pricing schemes. Consequently, a customer can use that to their advantage and only do businesses with sites that will help put their transactions through quickly and thoroughly. Addition to that, the advantage of online purchasing is the ability to look at products late at night. Even though the stores have closed for the night, customers can place orders for the next day while the web-site still remains available to make purchases. This means that even after a long day at work, and coming home to deal with the family, the customer still have time left to go online and look for the product they want to purchase. The Internet is there is open 24 hours 7 days, and is always willing to wait for customer to come make a purchase. By going online, the customer do not have to worry about the hassles, such as when they decide that it is time to check out, they do not have to waste the extra time queuing in line. By ordering online, the customer can also take advantage of deals that are only offered to online customers, and often find products that wouldnt be available at a walk in store and special offers are given to online customers. In addition, online ordering increases customer visiting the Dominos Pizza official website. It also gains customer satisfaction and loyalty throughout the company. Due to its convenience of online purchasing service, customer purchase frequency also may increase . The company eliminated or reduced labor costs associated with manual order taking due to technology computerize replaced labor usage. For the Domino Pizza Company, the online ordering system accepts both online and traditional coupons to attract more customers. Mackay(2008) claimed that Customers who order on the web tend to order more because they have a menu in front of them. Customers who order online are proven to order more per order because they dont feel rushed while purchasing, as they often do over the phone. An Online Ordering website guarantees that the message, promotions and add-on offers are communicated to the customers and rely less on employees. Also, time is saved by not having to key the order into the Point Of Sale System. Between that, fewer mistakes occur during online ordering pizza. Online Ordering provides the perfect solution for office lunch orders. Orders can be collected around the office and one person can enter the orders into the website without the hassle of calling it in. They can take their time and get it right. There are several ways in which online food ordering from a restaurant may occur. A restaurant can have its own website with easy features for placing an order for pick-up or delivery. Some add a third option of being able to make reservations. Instead of calling for a delivery, people just access the Internet, head to the restaurant site and make their order. In financial factor, online ordering system increase the efficiency and cost effectiveness of the ordering operations. For the advertisement, it can create easily or upload promotions to the online ordering site. For instance, this system can increase the customers guest check automatically by customer email by suggesting upcoming sells for additional products. Online ordering increases in sales of goods in the Domino Pizza Company. Disadvantages The trend of shopping online, especially ordering pizza online has gradually been significant in the last decade and online sellers are expected to have improvements on the volume of sales after website features and services altered. There is no doubt that the customers can find great deals online and so many different products which may not be even available in regular stores. By the way, there are certain disadvantages of online ordering. Normally when we shop from a regular store, we can go directly to a sales person face-to-face to enquire and clarify our doubts regarding the food we ordering. It is possible that customers would have a wrong idea of what the products and services is about as the customers and the employee cannot deal face-to-face for a clear explanation. The chances of mishandling the package are volatile. There is a possibility that shipping abroad will damage the presentation of the food that customers ordered and the customer realize it after opening it when the package was delivered and that the person delivering it has already left as food could be very fragile. Another disadvantage is that a lot of companies which sells online state that customers have to pay for the shipping and delivery charges depending on the weight of the product the customer orders. Only a few companies with websites offer free shipping services while some companies provides free shipping services only if the customer has a total purchase of prices exceeding a certain amount. The shipment fee charged often is one of the reasons that customers would not like to order goods online as it is more expensive and does not guarantee that the goods delivered will be in good shape. However, a company must consider on the target market they would like to focus on promoting their products and services to. The elderly are most unlikely to order goods online due to their knowledge of operating a computer. Therefore, if the target market includes the elderly, a traditional service has to be provided to them. Online connectivity issues are the greatest disadvantage for online ordering. The customers add items in online shopping cart, enter information and press submit. The confirmation screen might time out when the internet has an unstable connection. The online customers would not know whether the order has been made or not while reloading the page may cause several billing or several orders. Moreover, customers may also make human errors, such as ordering the incorrect item. This can occur when the customer attempts to place an order. The customer may have accidentally clicked on the wrong item while placing their orders through the website. Even if the consumer clicks on the correct product and provides an accurate product number there may still be mistake made in the ordering process if there are options associated with the item. This problem can be rather disturbing because the consumer will get agitated when the incorrect item is received and therefore, loses customers loyalty towards the company. Another disadvantage is that purchasing online would mean that personal information has to be given to the company when purchasing is taken place. Some companies take advantage of this feature. By purchasing on the Internet, the customer would have to take the risk of having their information taken by online companies and misused. Though this is a very rare occurrence, it is more likely to happen online, than in person. To avoid personal information from being exposed, customers would usually look for a trustable company to purchase goods from. More often, what people dislike about online purchasing is that delivery services are only restricted to certain areas. As a result, people living in rural areas are at a disadvantage whereby they will need to go to the destination whereby the company is able to deliver.

Biological Warfare Essay -- War Weapons Essays

Biological Warfare I believe that biological warfare should not be option in war because it is expensive, it could cause a major death toll, and could cause major contamination to anything that is left over after biological weapons are used. Others believe that biological warfare should be an option because it is quick and kills off a lot of area all at once and may be more potent than the most lethal chemical warfare agents. At a time in history when such unique situations are effecting our government, our nation, our foreign policy, and our world, it is important that we, as a nation do all that we can to aide in the dramatic diplomatic decisions that pertain to the welfare of this great nation. Throughout history, America has prevailed in numerous battles, hardships, depressions, and complicated policies that have in all conclusions made her powerful, yet vulnerable at the same time. With the growing effect that the potentiality of war on one or even two fronts has on the citizens of our country, it is detrimental that we continue to keep everyone involved in this shaping situation. One increasingly terrifying mechanism that terrorist cells, among others, have access to use against a state like us is biological warfare. The continuous education, preparation, and prevention of biological weapons are a key factor in defending The United States of America, and the world from the devastation that thes e weapons of mass destruction may cause. As once popularly stated by an ancient scholar, â€Å"Knowledge is Power†. This catch phrase can be applied to nearly every aspect of human life, including even our government, and nation. The educated feel informed, and involved in the matters of the government, and it is therefor... ...arfare. Next it could cause a massive death toll and possibly kill of the whole nation or the whole world. Finally, biological warfare could cause contamination to any of the remains after an attack and this contamination would sooner or later kill off any of these remains. Resources Pearson, G. International Security Information Service. Deliberate Disease: Why Biological Warfare is a Real Concern. Retrieved April 1, 2003, fromhttp://www.isis-europe.org/isiseu/english/no6.html Dobbs, L. (2002). The economy is the target. U.S. News and World Report, 40. Retrieved April 3, 2003, from Academic Search Premier Database. Dudley, P. and Woodford, Michael (2002). Bioweapons, Biodiversity, and Ecocide: Potential Effects of Biological Weapons on Biological Diversity. Bioscience, 582. Retrieved April 3, 2003, from Academic Search Premier Database.

Ancient World :: History

Ancient World In the beginning of this chapter it discusses how the pyramids were built, what purpose they served, the three pyramids at Giza, some messages found on the stones that were used to build pyramids, and what a mastabas is. Pyramids are tombs built for Egypt's pharaohs. Pyramids are large structures with four sides that are the shape of a triangle, that meet at the top to form a point. The ancient Egyptians used the pyramids as tombs for the pharaohs and temples for their gods. The pyramids have one or two little temples attached to them, which holds their relatives and servants. A few pyramids still stand today, and are great attractions for tourists. The pyramids were built by taking blocks of granite to the workshop, measuring the blocks down to size, shaping the blocks, and placing the blocks into the body of the pyramid. The core of the structure is now completed. Then, you place the limestone blocks on the top of the structure (they started putting the blocks on top and then worked their way down). They left two empty rooms to place the pharaoh and his belongings in. They sealed the pyramids so well, it took four hundred years for two robbers to figure out how to get in. Free citizens, drafted for public work, not by slaves of any sort, built the pyramids. Four thousand expert stone sculptors built the pyramids all year round. An extra work group of about ninety-five thousand men worked on the pyramids during the four-month period of the inundation (the time of enforced idleness for farmers, since the field were covered with the Nile water flood). The p yramids were built between the year 1600 B.C. and the year 2700. Many scholars believe that the reason why the pyramids were built in a triangular form is because it has a religious meaning to the Egyptians. The slanting side might have reminded the Egyptians of the slanting rays of the sun, that the pharaoh's soul could climb to the sky and join the gods. In the pyramids they buried the pharaoh's body. There was a chamber for the body. There was also a chamber for treasures of gold and other priceless items for the pharaoh's afterlife. Sometimes a boat is placed inside so the pharaoh would have a way to transport himself into his afterlife. In Pharaoh Cheopses pyramid, there was his mummy, caskets full of jewels, furniture inlaid with ivory and gold, silver and alabaster bowls and vessels, chests filled with clothing and precious ornaments, and jars filled full of food and wine.

How Steinbeck Creates Two Contrasting Characters In Beginning Of Mice a

During the presidential reign of Hebert Hoover in the early 1930's, America was hit with a severe economic slowdown which was notoriously known as The Great Depression. During this time of crisis, an estimated sixteen million people were left unemployed and many others were left homeless. Even though it was expected that many industries in the United States would be significantly affected as a result of the crash, it was Agriculture that was destroyed. Many landowners were desperate to employ workers on their farm, whilst workers were anxious themselves to find a job to support their family. In this story, two displaced Anglo migrant ranch workers, George Milton and Lennie Small, travel around America in search for a job. We soon realise their goal to pursue the American Dream, a dream that has equal chance of becoming a reality or a mere fantasy. Steinbeck?s novel shows a concern for these two friends as tension is raised over whether they will reach the Promised Land they cherish s o much. Much of this concern can be attributed to the contrasting characters that both George and Lennie possess ?Although George is seen as an intelligent caring individual, his companion Lennie, although physically strong, is a psychologically limited man who has a good chance of inadvertently spoiling their hopes and ambitions, primarily due to his mental incapacity. Whilst Steinbeck describes the two main characters in the novel, we see that there is a significant difference in their physical appearances. For example, there is evidence in the text which suggests that Lennie is a colossal physical specimen: ?a huge man, shapeless of face, with large, pale eyes and he walked heavily...........the way a bear drags his paws.? The very fact that Len... ...?into the trap?. This suggests that he is a man with few weaknesses. We find out in the latter stages of the story that George has a weakness, specifically his dependency of Lennie. Lennie, intelligently, tries to manipulate George by stating that he will leave him and ?live in that cage?. This irritates George who is desperate to win Lennie?s friendship back: I want you to stay with me Lennie, no you stay with me?. This shows that he needs him just as much as Lennie needs him. In general the reader can see that George needs his mate, Lennie to be able to survive, regardless of how mentally retarded he is. On the whole, the writer creates an immense contrast between both of these characters. The use of immaculate description, as well as short, sharp phrases assists the reader in gaining a vivid image of how these two animated characters would be like in real life.

Modern Language Association Essay

The Modern Language Association (MLA) format is the most used format in doing papers especially with Liberal Arts and Humanities subjects (Purdue Owl). This format is based primarily on the author’s name and page number format. But before we start discussing how to cite sources, we must first learn how to properly format the paper using MLA. According to the OWL at Purdue website, the paper size should be a standard 8. 5 x 11 inches with 1-inch margin on all sides. The paper should be double-spaced using a formal font style such as Times New Roman in 12 pts. On all pages of the paper, a header that includes the last name of the owner of the paper and page numbers should be placed. The first lines of the paper should be indented to the left and one line apart: First and Last Name of the owner of the paper, name of professor, Subject/Course, and the date. Once these things are set up, the paper could now be officially started; the title of the paper should be at the center one line following the date (Purdue Owl). There are two basic ways of doing an in-text citation using MLA format. The first is using signal phrases — naming the author first in the sentence and then placing in parentheses the page number where the citation came from after the cited words. The second is including the last name of the author in the parenthetical citation, written before the page number and without any marks between them. If a particular source has no author mentioned, there are also two ways on how to properly cite the material. First is to use the title of the work as a signal phrase or place a shortened version of the title in the parenthetical citation. In case of sources where an organization can be used as the source, use the name of the organization as if it was the author. If page numbers are missing, like in web sites, just include the name of the author, again, either as a signal phrase or a parenthetical citation (â€Å"MLA in-text citations† 2).

Case Hcc Industries

08 Fall 08 Fall 1. Evaluate the decision to use â€Å"minimum performance standard â€Å" (MPS) targets instead of â€Å"stretch† targets. We evaluate the decision to use â€Å"minimum performance standard† targets by looking at how good this new target system achieves the four purposes of planning and budgeting processes. First of all, planning and budgeting processes have to enhance management control. Derived from the case, we think corporate managers have too much control on the targets. General managers give corporate managers an estimate of the targets they can achieve but in all the divisions, targets were adjusted.The CEO always has the last call on the targets and in the case of Sealtron we see that this isn’t good. No one believes Sealtron can achieve a PBT of 1milion $ and still the CEO wants that target. For the general manager of Sealtron this was very discouraging. So indeed, management control on targets has increased but maybe too much. On the o ther hand, division managers now have more control on the bonus pool, they can decide which subordinates share in the bonus pool. That isn’t good either because of the grade of subjectivity.If you’re not in good graces with the general manager, you will not achieve any bonuses. Bonuses are not based on how good you actually work but on how good the general manager believes you work. So maybe the control on targets has to be reduced a little bit and the control on the bonus pool has to be made more objective. Secondly, the planning and budgeting processes have to engage in long(er)-term thinking. In the system of â€Å"stretch† targets, some divisions achieved their goals, some not but the company as a whole was consistently missing its targets.In the MPS system they want to improve this. The problem however with the MPS system is that there is too much focus on operational planning, targets are set on short term. Targets are the main focus of the company, even i f you have to take measures that are disadvantageous towards the future. For example, in the Sealtron division the general manager hired some people that he thought would be useful for the company on the long term. But because the main focus lays on achieving the targets, Lou Palamara was afraid that he had to lay off some people that he will likely need in the future.So the MPS system still supports rather the short term, there is no engagement in long-term thinking. Then the third purpose is to achieve coordination. The purpose of the company was to create a bottom-up approach. In this approach division managers prepare the budgets and then forward them to the corporate managers for review and approval. Targets that are provided by the division managers tend to be more accurate and have a positive impact on employee morale because they know they can achieve the targets. They also get the feeling of autonomy. In the HCC case however, the implementation of the bottom-up approach goe s wrong.Division managers prepare the budgets and feel good about it but in each division the corporate managers adjust the budgets dramatically. The way in which the corporate managers change the budgets is perceived as dictatorial. No general manager feels confident with the new adjusted budgets. And as said before, even some corporate managers doubt whether the proposed budgets are feasible. So the dictatorial adjustments from the CEO are rather perceived as a top-down approach, in which budgets are prepared by corporate managers and imposed on the lower managers.The last purpose of planning and budgeting processes is to establish â€Å"challenging-but-achievable† performance targets. In the â€Å"stretch† targets system, targets are perceived as â€Å"not unreachable, just tough†. The intended probability of achievement was around 75 to 80%. This is just slight below the desired level (80-90%). In the MPS system, the probability of budget achievement was abo ve the desired level (Hermetic Seal and Glasseal) but in the case of Sealtron the probability of achievement is only 60-65%.So again, if we look at all the divisions together, the company is missing the last purpose of planning and budgeting processes. 2. Should HCC managers have expected that the MPS target-setting philosophy would be equally effective in all four operating divisions described? No, they should not think so. The new MPS budget system has both advantages and disadvantages, which do not have effect on every division to the same extent and thus result in the difference of the effectiveness of the MPS target-setting philosophy on different divisions.We will answer this question with the comparison of the 4 divisions’ reaction to the MPS system by looking over the characteristics of their managers, staffs, markets and other relevant aspects. We believe that Hermetic Seal is relatively suitable for the MPS philosophy. As mentioned in the text, Hermetic Seal’ s customers were mostly military customers, indicating that their contacts and sales did not change significantly according to the economic fluctuations and were more or less stable.So Hermetic Seal was more likely to make a correct expectation about their future and make an achievable, as well as challenging, budget, which is the key of the MPS. Mike, the manager of Hermetic Seal, who was looking for a large bonus, would make more conservative budgets to ensure that he could always meet the targets. He intentionally lowered the budget target that he used to make, in order to let off the pressure to meet the targets, so at the same time he reduced the motivation to fight for more challenging targets as well.Glasseal manager Carl feels more pressure about the budget and is thus more motivated to strive for the budget and keep his job. The budget target is challenging but achievable, as Carl is 90% sure to achieve the target. This is a proper probability according to practical experie nce in the budgeting system. We believe that Glasseal is the best-suited division for the MPS system. Lou, the Sealtron manager, would like to pay more attention to long-term development instead of currently cutting costs.He was upset with the MPS system but was forced to accept the system and the budget, so perhaps he is poorly motivated to implement the system. However, despite the manager's resistance to the MPS system, the performance of the division has improved under the new system and achieved most budgeting targets that were considered as impossible when making the budget and even exceeded some of them. The staff of the division used to be slothful under the stretch system when they didn't have to achieve the budget, whereas MPS is stimulating the staff to be more efficient.In contrast to the three connection divisions reacting in a positive way to MPS, we consider MPS as a disaster for Hermetite. The division was keeping a horrible financial record in its growing period and needed to focus more on long-term development, so it was unfair and improper to judge and evaluate Hermetite’s performance with financial criteria and to ask them to achieve all the yearly budgeting targets and financial criteria. Moreover, Hermetite’s market situation was hard to predict, as it was unstable and changed significantly from year to year, so it was unlikely to make a proper budget based on a correct rediction of the future. Even worse, the manager of Hermetite, an optimistic person, would like to set high standards in order to achieve high performance. He was upset with the new MPS philosophy, which forced him to accept a cut budget. And different from the â€Å"stretch† budgeting, which encouraged employees to achieve as high targets as they could, the most important motivation for employees in the MPS system is to keep their jobs. For Hermetite, which owned a huge potential and infinite future growth, the former system would have been better. To conclude, Glasseal suited the MPS philosophy best.Hermetic Seal and Sealtron would also perform a relatively positive change in the MPS system. But â€Å"stretch† budgeting is better for Hermetite than MPS. 3. What, if anything, could have been done to improve the implementation of the new philosophy? In order to provide a schematic response to this question, we return to the structure used to provide an answer to question one, being the four purposes of planning and budgeting processes. The first purpose is to enhance management control. With regard to the implementation of the new system, the amount of management control exercised has altered quite ambiguously.On the one hand, the creation of the bonus pool has augmented the amount of decentralized control to the division managers. This was mainly a result of the critique that there was always substantial delay with regard to payments of the bonuses. However, in its current execution, this pool causes the problem of a lack of segregation of duties. A recommendation is thus to leave ultimate authorization of bonuses with the general management, as an attempt to create reasonable assurance of no fraud is being committed by division managers.It would also cause division managers (who would still be able to appoint bonuses themselves) to account for the amount of subjectivity that is involved within this bonus system. The general management might ask explanations with regard to the division of bonuses. On the other hand, the implementation has increased the management control to an unnecessary high level. As can be seen in the answer to the second question, the tensions between divisional and general management have raised substantially within someone divisions without resulting in a higher success rate of targets being met.As a possible solution, an overseeing marketing function might be created. We envision two possible ways to exercise this measure. First, the function could be outsourced to a marketi ng agency, which would conduct an annual audit of the divisions and make suggestions regarding appropriate budget heights. In this way, the independence of this function can be assured. Second, the function could be orientated internally as a staff function with a mandate in the board of directors. The benefit of this second option is a continuous review of the divisions (as opposed to periodical review trough an external agency).The main goal of creating this role is to provide general management with a better knowledge of the market circumstances in which the division operate. And if division managers feel that general managers can provide supported arguments for a certain level of target and/or budget, their commitment could be influenced positively, which is an important characteristic of a budget. The second purpose is to engage in long(er)-term thinking. Using the current implantation, as we mentioned in question one, this purpose is completely missed. The organization does no t achieve in completing the planning cycle.The focus is mainly on operation planning, whereas strategic planning, programming and capital budgeting are taken insufficiently into the equation. When the company decided to change its philosophy, it envisioned a better coordination between divisional results so the company results as a whole would improve. But the results of this new philosophy don’t account at all to this strategy. This lack of ‘fit’ between strategic and operational planning could be countered by the above-mentioned marketing function, but also by accepting a higher level of risk.Especially with regard to Hermetite, HCC should be willing to accept the optimistic sales forecasts and even suffer losses during short term because in the long run it could perhaps achieve its immense growing potential and generate generous revenue and profit for the firm. In general, the general management should have thoroughly assessed the general mission, vision and s trategy of the firm beforehand and used this more strictly as a guideline to the budgeting and target setting process. The third purpose is to achieve coordination.The most important mistake committed by general management in this area, was the vigorous approach of the new top-down budgeting process. Although the general management tried to create a mixture of top-down and bottom-up in their system, their rather dictatorial approach has created the sentiment that the focus is purely on top-down budgeting. This approach could have been softened by a better communication towards division managers and other personnel. This step might seem negligible, but it could seriously impact the culture that is present in certain divisions (for instance Sealtron).Another possible measure is to decentralize some target-setting authority to division managers. Not total authority, but perhaps a system that involves negotiating power over the extents of targets. It could involve limits to targets, ins tead of an absolute number. In this way, the coordination might evolve more towards a sideways coordination system. The last purpose is to establish â€Å"challenging but achievable† performance targets. If the above-mentioned suggestions are addressed, we believe that this fourth purpose could be provided with reasonable assurance. It is an additional outcome to implementation of the recommendations already made.

An Evaluation of Pip, and His Great Expectations Essay

In the year 1860, author Charles Dicken’s began his thirteenth novel, Great Expectations. The work is a coming-of-age novel, which tells the life story of an orphan boy named Pip, who much like Dickens’ in his earlier years is unhappy with his current life. A number of Charles Dickens’ personal life events are mirrored in the novel, leaving Great Expectations to be one of his most autobiographical works. Young Pip, the protagonist of the novel is stuck living in the marsh country, he is working a job that he hates, and considers himself to be too good for his current surroundings, much like Dickens’ did when he was younger. While working on Great Expectations, Dickens’ made weekly installments to the novel, leading it to be one of his most well structured works. Great Expectations is a novel which develops a number of different themes as the story progresses, with the primary theme being personal growth and ambition. The story tells us that morals s uch as affection, loyalty and conscience are much more important in reality than social-class, social advancement, and wealth. The protagonist, Pip, is destined to learn this lesson through his ‘great expectations’, as he explores different ideas of ambition and self-improvement. Great Expectations is a convincing tale told in the perspective of an orphan named Pip, who tells his realistic life story from the very beginning of his ‘great expectations’, which all began one evening when he had a strange encounter with an escaped convict in a cemetery, while he was looking at the tombstones of his parents. This mysterious stranger ordered young Pip to bring him food and a file to break loose the shackle on his leg. If Pip does not comply, the strangers promises to murder him. After bringing the convict food and an iron the next day, Pip finds out that the convict has been arrested, and the mysterious criminal has protected Pip by telling the authorities that he stole the food himself. Some time after this event took place, a lawyer by the name of Jaggers appears in the marsh country that Pip lives in, and he comes with strange news: a strange benefactor has given young Pip a large fortune, and Pip must leave his life of being a blacksmith at the for ge behind in order to go to London with Jaggers and become a gentleman, and get his education. During his time in London, Pip discovers many truths about his life, the mysterious benefactor, and his past. A man from the country marsh named Orlick who is the polar-opposite of Pip reappears in his life, and is dead set on ruining it, as well as hopefully killing him. The reader is kept guessing what will happen with Orlick and Pip as the story progresses, as well as who Pip’s mysterious benefactor is. Dickens’ managed to make Great Expectations and interesting read, but a rather dull journey lacking any sort of excitement. Instead of having any sort of surprise throughout Great Expectations, the author simply gives answers to questions asked and created throughout the story, none in which intrigue the readers. The end holds no real surprise, and the novel ultimately ends up being just a message to the readers, saying that money and living in a good social class is not important in comparison to family, friends, and happiness. There are a number of events throughout that story that are irrelevant to everything, such as Pip and his friend Herbert end up being in debt. The debt has absolutely no negative or positive effect on the story, but is only a bit of filler throughout one of the chapters. The main character of Great Expectations, Pip, is the most guilt-ridden character in the novel, he has no prejudice. His most noticeable and crucial characteristics are his naturally good conscience, and his immature glory of romance. Pip eventually faces an internal conflict once he better understands the reality behind poverty and immorality, he decides that he wants to achieve as much as possible. Because of this, Pip puts his life at the marsh country behind him, he abandons the people who care for him the most, and goes to London where he becomes a gentleman. In London, Pip views his past actions very negatively, and very seldom does he ever give himself credit for good deeds he has done in the past. As a gentleman, Pip starts to act as he always imagined a gentleman would, this adds to him treating his family poorly. Many of the characters throughout the story do not seem to be very realistic, it is almost as if they were meant to come across as being quite fictional. Estella is an unrealistically ‘cold’ character, who has zero feelings for anybody or any living thing. She has absolutely no ability to express emotions to the extent that it seems completely unreal.Despite this, Estella almost does come across as being quite sympathetic for her being the way she is. She warns Pip regularly that she has â€Å"no heart†, and strongly urges him to love somebody else, for she is not good for his wellbeing and happiness. At the end of the novel, however, Estella finally begins to feel like as though she is out of Miss Havisham’s control, and is finally her own person, as she tells Pip, â€Å"Suffering has been stronger than all other teaching. . . I have been bent and broken, but – I hope – into a better shape.† Miss Havisham is the most unrealistic character in Great Expectations, she lives in a rotted mansion, and has not removed her wedding dress in over ten years. Miss Havisham has stopped every clock i n her mansion at twenty minutes to nine, and refuses to ever know what time it is, whether it be day or night. Great Expectations takes place in the 19th century, the main character, Pip, is born in England in the 1800’s and is telling his story in the year 1860. The novel is set around the life of Pip, who is on a mission to meet his â€Å"great expectations†, whatever those may be, and to become a gentleman. His life story takes place both in the southeast marsh country of England, and eventually in London, England, where Pip lives as a gentleman. Great Expectations takes place during a very busy time for England, with the Industrial Revolution occurring, as well as the voidance of slavery in the British colonies during 1834. To the people, London is considered to be a prospering capital, and England is a powerful giant on the globe. However, the way Dickens’ depicts is quite the opposite of that. Pip’s hometown Kent, which resides near the marshlands is twenty miles away from the ocean, and the townsfolk can see the Thames River flow through it. Off in the distance of the marshland and ocean is where the convict ships dock, causing many criminals to lurk about the area. The setting is important because of the time period the story takes place, the economy is thriving and there is plenty of opportunity for money. The mood throughout the story feels rather empty, there is never much tension, never much pain, and never much happiness throughout Great Expectations. There are times throughout the novel when some places Pip travels to bring the mood to different levels, for example, Miss Havisham’s rotting mansion sets a darker mood on the tale, but shortly after when Pip is back in London, the story is back to the usual calm mood of Great Expectations. The story often goes through mood swings because of this. When certain characters come into the picture, they do hav e a slight effect on the atmosphere, though the atmosphere of the novel is usually made clear through Pip’s thoughts, as well as his actions. The year is 1860, Charles Dickens’ has just begun his thirteenth novel, the irritating tale of a young man named Pip, who has come across a large fortune of money, and decides to selfishly leave his family and loved ones behind in order to go to London, and be rich. As the novel progresses, Pip develops as a human being and learns many things, as well as beats himself up for his past. Throughout the ride, Pip comes across a great deal of many different people,such as a heartbroken old timer who grieves every day in her own self pity, a stone cold young lady who holds no love for any living thing, a criminal who has a strong sense of high values, and a lawyer who takes Pip under his wing to becoming a gentleman. Each character is unique in their own way, yet each continue to be uninteresting throughout the novel. Dickens’ not only presented the readers with a number of dull characters, but gave his audience a boring tale which ultimately holds no sort of significance in the end. While the novel is generally quite uninteresting, the setting of the novel is rather exciting as it takes place during the Industrial Revolution of England, however this is hardly noted in the novel, therefore putting readers in front of a rather empty, â€Å"too much like home† world, where the men work hard and the women stay at inside all day, the rich are greedy and the poor are struggling. Charles Dickens had a great idea with Great Expectations, but focused too much on other things as well throughout the story which ultimately helped lead it to become uninteresting and irritating to get through, at times there was too much going on in the novel, while at other times unnecessary events were taking place, which did not progress the story in any way whatsoever. Though the theme of Great Expectations exists, the end gives readers more of a relief that the book is finished, rather than leaving them in an intrigued state which Dickens seemed to have originally intended.

Blood Bank Management

Abstract The purpose of this study was to develop a blood management information system to assist in the management of blood donor records and ease/or control the distribution of blood in various parts of the country basing on the hospital demands. Without quick and timely access to donor records, creating market strategies for blood donation, lobbying and sensitization of blood donors becomes very difficult. The blood management information system offers functionalities to quick access to donor records collected from various parts of the country.It enables monitoring of the results and performance of the blood donation activity such that relevant and measurable objectives of the organization can be checked. It provides to management timely, confidential and secure medical reports that facilitates planning and decision making and hence improved medical service delivery. The reports generated by the system give answers to most of the challenges management faces as far as blood donor r ecords are concerned. Chapter 1 1. 0 INTRODUCTION 1. 1 Background to the StudyBlood Donor Recruitment (BDR) is the process of drawing blood from a voluntary Blood Donor (BD) for future blood transfusion, Wikipedia (2006). In Uganda, blood collection, safety and management is an activity that is carried out by Uganda Red Cross Society (URCS) in partnership with Uganda Blood Transfusion (UBTS). Founded in 1939, URCS is part of the world wide Red Cross Humanitarian Movement whose mission is to mobilize the power of humanity for improving the lives of the vulnerable in Uganda, Muller (2001).URCS fulfills this mission while adhering to the principles of impartiality, neutrality, independence, unity, universality and voluntary service for the Red Cross/Red Crescent Movement. It operates throughout Uganda with 45 branch offices. Besides providing adequate supply of blood for transfusion, URCS is involved in the first aid services, road safety, tracing, disaster mitigation/preparedness, mob ilization for routine immunization, HIV homecare, youth empowerment and Community based HealthCare (CBHC).URCS had a manual system using paper cards to recruit BDs, collect/keep blood donor records and disseminate results to BDs who are scattered throughout the country. The paper card system (PCS) used to specifically capture personal data and medical history of the BDs. This information would be used in identifying/locating existing BDs, carrying out pre- donation counseling and taking blood results. Unauthorized persons however, easily accessed the paper system and hence making it impossible to keep secrecy and confidentiality expected of medical records.The security of the medical records was also not inadequate as any person could easily access them. Lukande (2003), states that such a system is time consuming, prone to errors of entry and analysis resulting from the fatigue of the users. The PCS at URCS had lead to accumulation of physical paper cards due to increasing number of blood donors, a situation that frustrated the system users because of the delays and at times failure to access historical records. The safe blood policy was lacking at URCS because the PCS could not cater for the key attributes of the policy.Gerard (2002), states that the main principles upon which the safe blood policy is based on are the informed consent, confidentiality and secrecy of the BDs. The Ethiopian Red Cross Society publication, Development in the 1990 states that information from blood donors should be completely confidential and if this is not assured, names of the blood donors should not be recorded at all and/or an alternative record identification should be used. Full implementation of the safe blood policy has called the use of information technology (IT) in providing working solution to the identified challenges.The associated problems with the PCS included delays in accessing historical records, inconsistencies and errors in data entry that stem right from acqu isition of data from the blood donors because the exercise is of routine nature and very tedious to the system users. The automation of the system using modern IT has improved the quality of service. Secondly, with the use of IT, now relevant and timely blood donor reports can easily be generated and hence facilitating planning and decision-making.Scolamiero (2000), recommends blood donor services automated information system as a solution to routinely collected, accurate and readily available information in blood transfusion services. It is also important to note that the impact of information technology on organizations is increasing as new technologies evolve and existing ones expand. According to Clifton (1995), nearly all business executives say that information technology is vital to their business and that they use IT extensively.Certainly business executives main concern is planning, coordination and decision-making, therefore, the role of IT in enhancing management of blood donor records is of major importance. In all, the computerization of blood donor PCS at URCS came at the ripe time given the background to the situation. This is more so because the demand for safe blood in Uganda has increased due to soaring increase in total population. Therefore, modern means to manage the PCS using IT had to take route. 1. 3 General ObjectiveThe main objective of the study was to create electronic blood donor management information system in order to assist in the management of blood donor records, planning and share information in a more confidential, convenient and secure way using modern technology. [pic] 1. 3. 1 Specific Objectives To conduct a study on blood donor management To design an electronic blood donor management system To validate the design using a prototype 1. 4 Scope The study geographically limited itself at the URCS blood donation/collection centers.It focused more on the acquisition, distribution and management of blood units for BDR activit ies. The study specially emphasized the creation and implementation of an electronic management information system that automated blood donor data acquisition and dissemination of results. This in turn will ease and speeds up the planning, decision-making process because of the timely, secure, confidential and reliable reports. 1. 5 Significance of the Study This study is important to URCS and the blood donors because it aimed at addressing problems of security, secrecy and confidentiality of blood donor records.It also strived to check the delays, errors, inconsistencies in medical records and timely access to historical records all of which had far fetched impact on planning and decision-making. The study resulted into the following benefits: It has eased the control and distribution of blood in various parts of the country basing on the hospital demands. URCS can now create market strategies for blood donation, lobbying and sensitization of the blood donors. Automated data acquis ition and quick access to medical records by the legal users of the system will be assured. [pic]It has eased the monitoring of the results and performance of the blood donation activity and hence relevant and measurable objectives of URCS are checked. It will continue to improve on the planning and decision-making process by providing to management timely, secure and confidential medical reports related to blood donation. It will also improve medical service delivery due to timely and easy generation of management reports by the relevant entities. The study will benefit the URCS management, who will find it easy to strategically plan, coordinate and take decisions concerning BDR activities.URCS counsellors on the other hand will be able to keep confidentiality of the donor’s results and disseminate blood results to donors with ease. Meanwhile that is the case, the automation of the data collection process will simplify the work of the data clerks. Equally important, the bloo d donormmobilizes will be have strong grounds for laying sensitization strategies between regions thatmyield more blood units and those with less. The study also has formed further environment of knowledge for students who may wish to take research in blood donor management. 2. Blood Donor Systems: Challenges and Successes The blood donation service involve a series of interdependent operations such as donor registration, donor screening/evaluation, blood collection, blood screening, inventory management and blood dissemination. Most of the popular existing blood information systems in the western world today are mainly online systems. The systems interfaces do not meet fully the blood safe policy described in this study and as such not suitable for illiterate population. Most blood donors in Uganda are rural based where online systems ay not be the best. The level of computer literate among the blood donors in Uganda is growing because the majority of them are school students. The main challenge remains customizing interfaces that are suitable for capturing basic donor information. Some of the attributes on the interfaces used in the western world such as state and province are not applicable in Uganda. Tripura blood donor information system is a good example of the blood donorsystem that is not suitable for Uganda. Also some key attributes such as age and sessions in [pic]Uganda are lacking on most the interfaces viewed. The interfaces also are not user-friendly as there are many links within the system that can easily confuse the system users and hence leading to data entry errors and boredom. At the Macau blood Transfusion Centre, system Integrado de Bancos de Sangue (SIBAS) works as its solution of computerized blood bank information system. SIBAS complies with the client/server infrastructure, as does its client, and provides an integrated environment for those isolated but interdependent operation in the blood center.With the introduction of the SIBAS t he blood service at Macau has been enhance in the following aspect. Operational efficiency- the processing time has been shortened in that blood donors need not fill in many regular items. On the other hand, the steps for donor cards are under full control and hence leading to donor satisfaction and confidence. There is also improved information consistency and validity. The Indian case study of Prathma Blood Center, Gupta (2004), promises insights into the integration of IS/IT in management of blood records.The Prathma Blood Center is a quest for modernizing blood banking. The entire function from blood donation to its testing and separation, storage, issue and usage have been integrated through a custom designed enterprise resource planning (ERP) software that minimizes human intervention and making it less error prone. The implementation of ERP in blood bank in India has registered many successes in medical data such as security, confidentiality, secrecy and quick retrieval of hi storical records all of which were challenges at URCS blood center.However, full automation of all blood donation activities like the case cannot be done in Uganda due to limited resources. It requires transition, as it is resource constraining in terms of IT, other equipments and human resources. 2. 3 Blood Donor Systems: Challenges and Successes The blood donation service involve a series of interdependent operations such as donor registration, donor screening/evaluation, blood collection, blood screening, inventory management and blood dissemination. Most of the popular existing blood information systems in the western world today are mainly online systems.The systems interfaces do not meet fully the blood safe policy described in this study and as such not suitable for illiterate population. Most blood donors in Uganda are rural based where online systems may not be the best. The level of computer literate among the blood donors in Uganda is growing because the majority of them are school students. The main challenge remains customizing interfaces that are suitable for capturing basic donor information. Some of the attributes on the interfaces used in the western world such as state and province are not applicable in Uganda.Tripura blood donor information system is a good example of the blood donor system that is not suitable for Uganda. Also some key attributes such as age and sessions in Uganda are lacking on most the interfaces viewed. The interfaces also are not user-friendly as there are many links within the system that can easily confuse the system users and hence leading to data entry errors and boredom. At the Macau blood Transfusion Centre, system Integrado de Bancos de Sangue (SIBAS) works as its solution of computerized blood bank information system.SIBAS complies with the client/server infrastructure, as does its client, and provides an integrated environment for those isolated but interdependent operation in the blood center. With the introdu ction of the SIBAS the blood service at Macau has been enhance in the following aspect. Operational efficiency- the processing time has been shortened in that blood donors need not fill in many regular items. On the other hand, the steps for donor cards are under full control and hence leading to donor satisfaction and confidence.There is also improved information consistency and validity. The Indian case study of Prathma Blood Center, Gupta (2004), promises insights into the integration of IS/IT in management of blood records. The Prathma Blood Center is a quest for modernizing blood banking. The entire function from blood donation to its testing and separation, storage, issue and usage have been integrated through a custom designed enterprise resource planning (ERP) software that minimizes human intervention and making it less error prone.The implementation of ERP in blood bank in India has registered many successes in medical data such as security, confidentiality, secrecy and qu ick retrieval of historical records all of which were challenges at URCS blood center. However, full automation of all blood donation activities like the case cannot be done in Uganda due to limited resources. It requires transition, as it is resource constraining in terms of IT, other equipments and human resources. SYSTEMS ANALYSIS AND DESIGN 4. 1 Introduction Following the literature review, background information and correlative knowledge regarding this research project follows.In the first part of this chapter, the demand and requirements of the proposed system are discussed and analyzed through dataflow diagrams, the entity relations model and the data dictionary. According to this analysis, the specification of the system is defined. This provides the foundation for chapter 5 (Implementation and Testing). This chapter presents the various design techniques and processes available for building web based applications. It explains the design technique chosen, showing its advanta ges and disadvantages. 4. 2 A different approach for designing web based applicationsTraditionally, software has been broadly classified into different categories. Some of these categories include real-time software, personal computer software, artificial intelligence software and business software. Web-based systems and applications (WebApps) such as web sites and information processing applications that reside on the Internet or an intranet, require a somewhat different method of development than these other categories of computer software (Pressman, 2000) [xx]. This is because web based systems involve a mixture of print publishing, software development, marketing, computing, internal communications, external elations, art and technology. WebApps are network intensive,content driven, continuously evolving applications. They usually have a short development time, need strong security measures, and have to be aesthetically pleasing. In addition, the population of users is usually d iverse. These factors all make special demands on requirements elicitation and modelling. 4. 3 Requirements and Analysis The requirement analysis stage of a software engineering project involves collecting and analyzing information about the part of the organization that is supported by the application.This information is then used to identify the users' requirement of the new system (Conolly et al, 2002) [xx]. Identifying the required functionality of the system is very important as a system with incomplete functionality may lead to it being rejected. A description of the aim of the project is given here along with details of the functional and non-functional requirements for the system. The test sheets for evaluating the completed system are also presented. [pic] 4. 3. 1 RequirementsThe requirements of the Web-based management information system are to develop: †¢ a web based front end for entering donated blood details including the donor, his/her blood group, sex, age, and status of the donated blood †¢ a web based front end for searching the information relating to a given donor or a given blood group; †¢ a facility to still enter donor and donated blood information via Endnote and also maintain the Endnote database using those details entered via the web front end and †¢ a facility to produce summary information of donor and donated blood particulars and any other related activities. . 3. 2 Functional Requirements In this research project we aim at developing a system which should improve on the current one with a lot of functionalities and therefore the Major target or goal here is to: †¢ to develop a blood donor database that can support the five above mention sub- databases that is to say; DonorDB, Donation DB, DiseaseDB, Transfusion DB and Statistical DB †¢ to develop a client interface that allows privileged users to carry out tasks such as inserting or modifying and deleting data in the database; to develop a searching functionality in order to allow normal and privileged users to search the details of a given donor, blood group, stakeholder and if necessary a type of disease common which causes one to need the donated blood †¢ to fully integrate the Web-based management information system to the World- Wide-Web and hence allow access from any Internet networked terminal and Web browser around the world; to develop a facility that can export details entered via the web front end to Endnote as well as import and confidential detail from the Endnote Database; †¢ to develop a functionality that produces summary information of required data to enhance decision making; †¢ to embed high security features in the Web DBMS to provide privacy, integrity; †¢ to allow privileged users to maintain the Web-based management information system by adding/deleting particulars, backing-up or resetting the database and extract online summary in the form of histograms for each donor and lists of f ree-format comments.Thus a graphical reporting tool should be provided for analyzing the data. †¢ and finally the system should be flexible enough to store data for several years and also be able provide sufficient User and Administration Guides. 4. 3. 3 Non-functional Requirements The system must be developed to suit the particular needs of a user-friendly environment. This means that the system must accommodate a clearly understandable user interface as well as clear online help documentation at any stage of the user interaction with the system.A fast response time in obtaining and providing information to the system may also prove to be a significant advantage. In addition to these requirements, the system should also embrace the following requirements:- Security: Each user is required to log in. The system should log staff that has been assigned user names and passwords. The system should be designed to make it impossible for anybody to logon without a valid username and pa ssword. Data encryption should be employed to keep the user login name and password secret.Reliability: The system would be used by about 50 staff working at the Red Cross head quarters and also some other many staff in the collaborating clinics and hospitals. The system should have little or no downtime and be able to handle multiple concurrent users. Ease of Use: The general and administrative views should be easy to use and intuitive. Online help and documentation should be provided. Performance: The system should have a quick response time. For the purpose of this research project, this would be defined as less than 5 seconds.System and Browser compatibility Testing: The system should be accessible on the following browsers – Microsoft Internet Explorer 5. 5+, NetScape Navigator 6. 0+ and Mozilla 1. 3+. System requirements: Red Cross society Uganda has a UNIX server. This system would be designed to run on a minimum hardware configuration of 500MHz x86 machines. Consideri ng the vast hardware available at the society , this would not pose any problems. Server Software: Operating System: Windows XP PHP version: PHP 5. 0+ Web Server: Apache Web Server. 2. 0+ Database: MySQL 4. 01+ [pic] . 4 Access Level Analysis In order to take closer look into what the system should do and how, it was necessary to decompose the system’s functionalities based on the user type and levels of access. The three main user groups and access levels are: †¢ Global User Group (normal access level) †¢ The Red Cross User Group (privileged access level) †¢ The Administration (privileged access level) Therefore, the requirements could be efficiently analyzed depending on the user group and the functionalities they should be allowed to perform. 4. 4. 1 Main System Page (Index)It is required for the system to provide a Main Page where any Global user (any user within and outside the Red Cross Organization) will be able to access. The main functionality of this page will be to allow any user to search the database by using information such as quantity of donated blood, available blood and the groups, or any other general information which may not be considered confidential. The search capabilities of the main page might not be limited to the exact blood donor, but may for example provide the means for displaying any information that might be relevant but not confidential.The Main Page should also include a Login facility for any privileged or normal user to be able to have access to more advanced functionalities of the System. 4. 4. 2 The Red Cross User Group When a Red Cross user has successfully logged into the system via the Main Page Login facility, it will be necessary for the system to display a specific menu with all available option that can be carried out. Therefore by taking into account the system requirements, it will be necessary to nclude options such as Enter donor details, Search donor, Use Endnote Facilities, Produce Summa ry Information as well as an option that will be related to the appropriate User Guide. A Logout option will also be appropriate for the Red Cross user to be able to logout when desired. 4. 4. 3 Entering-Amending Blood donor Details For a user to be able to amend and enter into the system’s database it will be essential to take into account that the blood donor system will be integrated to Endnote. Therefore, it will be essential for the system to provide to the user the exact fields as Endnote does for any particular type of details.In addition, when a particular of a given donor has successfully been submitted or amended into the database it will be essential for the system to display the appropriate message (i. e. Blood donor successfully entered into database). 4. 4. 4 Searching the Blood Donor Database The Searching Facility for the Red Cross user should not differ from the facility that will be provided on the Main Page of the system for all users. Therefore, the Red Cr oss user will be able to search any type of information in the database using the same way as specified for the Global User. 4. 4. 5 Producing Summary InformationFor this requirement it is essential to firstly understand why and when it will be used and to adjust the functionality to best suit these purposes. In order for the system to efficiently produce summary information it will have to provide a menu providing options such as Produce Annual Report, or Produce General Report etc. 4. 4. 6 Endnote Facilities In order for the system to be effective, it will be necessary for it to be integrated with the Endnote software. Therefore, it will be very significant to accommodate two options that will include Importing blood particulars from Endnote and Exporting blood particulars to Endnote.How this will be done will mainly rely on taking full advantage of particular Endnote filters that are provided for these reasons. 4. 4. 7 Administrator For maintenance purposes it will be of great si gnificance to include advanced Administrator functionalities that can only be accessed by this particular user group. The most reasonable options for an administrator to perform may include tasks such as deleting donors (should not be provided to the Red Cross user group for security reasons), Backing-up and Restoring the database, Resetting the blood donors database etc.In addition to these functionalities the administrator may also be asked to perform tasks related to Red Cross or Global user (i. e. Entering new donors, Searching for a given donor or available blood group) and therefore any functionality provided by the system must be included in the administrator capabilities. .5 Task Structure Diagrams For the development of a more consistent and effective system, it was essential to firstly identify which information should be included accomplish this, it was first of great significance to group all the relevant tasks (system functionalities) depending on the users.The way the systems tasks could be efficiently identified was by using a special technique from the Discovery method called Task Structure Sketching (Simons, 2002). 4. 5. 1 The Red Cross User Red Cross User Functionalities Fig 4. 1: The Red Cros User Task Structure Diagram Insert New Data Edit data Search for Data Produce summary Use Endnote Search for a recipient Search donors Search for disease Export d donations Weekly report Produce annual reports Import donations Search for hospitals Edit clinics Update data Edit donors -recipients Edit diseases Insert new disease Insert recipients Insert donor The Administrator UserAdministrator Functionalities Fig 4. 2 The Administrator Task Structure Diagram Red Cross user Functionalities Delete data Backup data Reset database Backup database Restore Database Delete a phased out disease Delete donor Delete recipient The administrator can perform any task that are performed by the Red Cross User 4. 5. 3 The Global User Global User Functionalities Search database Login Search by recipients Search by donors Search y Year Login as Red Cross User Login as Administrator Want to donate blood – 4. 7 Web Engineering Web engineering is the process used to create high quality Web-based systems and applications (WebApps).Web engineering (WebE) exhibits the fundamental concepts and principles of software engineering by following a disciplined approach to the development of computer-based systems, emphasizing the same technical and management activities (Pressman, 2000) [xx]. The design and production of a software product (such as a web application) involves a set of activities or a software process (Sommerville, 2004) [xx]. A software process model is an abstract representation of a software process. Three generic process models usually adopted in projects are †¢ The waterfall model – This has distinct project phases, which can be easily monitored.These phases are requirements specification, software design, implementation and testing. †¢ Evolutionary development – An initial system is developed quickly from abstract specifications. This is later refined with the input of the user to produce a system that meets the users needs. It is an iterative model. Two refinements of this approach are the incremental and the spiral models. The incremental model of evolutionary development delivers software in small but usable â€Å"increments†, where each increment builds on those that have already been delivered.The spiral model couples the iterative nature of prototyping with the controlled and systematic aspects of the waterfall model. †¢ Component-based software engineering – This is based on the existence of a large number of reusable components and is best suited in an object-oriented environment. A process model helps address the complexity of software, minimize the risk of project failure, deal with change during the project and help deliver the software quickly. For this pr oject two process models were considered: 1. Spiral model 2. A waterfall model. [pic] 4. A WebE Spiral model The spiral model shown in Fig 4. 4 is suggested by Pressman (2000)[xx]. The process consists of 6 main stages, outlined below: 1. Formulation: This is an activity in which the goals and objectives of the WebApp are identified and the scope for the first increment in the process is established. 2. Planning: This stage estimates overall project cost, evaluates risks associated with the development effort, prepares a detailed development schedule for the initial WebApp increment and defines a more coarsely granulated schedule for subsequent increments. Analysis: This stage is the requirement analysis stage for the WebApp. Technical requirements and content items to be used are identified. Graphic design requirements are also identified. Fig 4. 4: The WebE Spiral Model 4. Engineering: Two parallel set of tasks make up the engineering activity. One set involves content design and production, which is non-technical work. This involves gathering text, graphics, and other content to be integrated into the WebApp. At the same time, a set of technical tasks (Architectural design, Navigation design, and Interface Design) are carried out. . Page generation: This is the construction activity that makes use of automated tools for WebApp creation and the content is joined with the architectural, navigation and interface designs to produce executable Webpages in HTML. 6. Customer Evaluation: During this stage, each increment of the WebEprocess is reviewed. Powell (2002) [xx] presents a waterfall model for web engineering (Fig 5. 2). The advantage of this model is that it helps developers plan most of the work up front. 4. 9 Design Phase The design involves the production of technical and visual prototypes.This stage has some on-technical aspects such as gathering of web content. Powell (2002)[xx] points out that ontent gathering can be one of the biggest problems in we b projects. This clearly is not the ase with this survey application as there is very little content required. For the server side rogramming and other technical aspects of the design emphasis will be laid on such design oncepts and principles as effective modularity (high cohesion and low coupling), nformation hiding and stepwise elaboration. The goal is to make the system easier to adapt, ehance, test and use (Pressman, 2000) [xx]. 4. . 1 Producing HTML There are basically 4 methods of producing HTML – 1. Coding by hand using a simple text editor 2. Translation in which content produced in a tool such as note pad is saved as aHTML document. 3. Using a tagging editor that helps fill in the required tags 4. Using a â€Å"What you see is what you get editor† (WYSIWYG) such as MS FrontPage or Macromedia Dreamweaver ©. All these methods have their advantages and disadvantages. While coding by hand may be slow and error prone, it does provide great control over markup, a s well as help address bugs and new HTML/XHTML elements immediately.At the extreme, â€Å"What You See Is What You Get† (WYSIWYG) editors provide visual representation of a page and require no significant knowledge of HTML or CSS. However hey often generate incorrect or less than optimal markup and tend to encourage fixed size resentations that do not separate the look and the structure (Powell, 2003) [xx]. Putting all hese into consideration, a tagging editor, HTML-kit © was chosen for this work. While tagging editors can be slow and require intimate knowledge of HTML and CSS, they provide agreat deal of control and are a lot faster than hand editing. [pic] 4. 10 Architectural DesignWebApps fall into 4 main structures. They can be linear, grid, hierarchical, or networked (fig 4. 5). In practice most web sites are a combination of some of these structures. Fig. 4-5. Navigational Structures of websites/Web Applications ( Lemay, 2000) Considering the nature of this web applic ation, a combination of both hierarchical and linear structures will be adopted. The actual survey web pages will have a linear structure while the Admin pages will have more hierarchical nature. 411 Database Design Database design involves the production of a model of the data to be stored in the database.A data model is a diagram of the database design that documents and communicates how the database is structured. The database design methodology followed in this project is that suggested by Connolly et al(2002)[xx]. Connolly presents quite a detailed guide to designing database but not all of those steps may apply here, as this project is not too complex. The design process is divided into three main stages – conceptual, logical and physical database design. The purpose of the conceptual database design is to decompose the design into more manageable tasks, by examining user perspectives of the system.That is, local conceptual data models are created that are a complete an d accurate representation of the enterprise as seen by different users. Each local conceptual data model is made up of entity types, relationship types, attributes and their domains, primary keys and integrity constraints. For each user view identified a local conceptual data model would be built. (Connolly et al,2002) [xx]. In building the conceptual data model, a data dictionary is built to identify the major entities in the system. An entity relationship (ER) diagram is used to visualize the system and represent the user’s requirements.The ER diagram is used to represent entities and how they relate to one another. The ER diagram also shows the relationships between the entities, their occurrence (multiplicities) and attributes. Following the view integration approach, a different data model (ER diagram) is made for each user Data Dictionary Entity Name Description Donors A person who donates blood Recipients A person who receives blood Diseases The diseases which are foun d in the infected donated blood Blood group The blood that is donated by the donors Hospital/ClinicHospitals to which donated blood is distributed Staff Red Cross staff District Districts from which donors and recipients originate from Table 4. 1: Data Dictionary 4. 11. 1 Conceptual Database Design In this stage, a local conceptual data model is built for each identified view in the system. Alocal conceptual data model comprises of entity types, relationship types, attributes and their domains, primary and alternate keys, and integrity constraints. The conceptual data model is supported by documentation such as a data dictionary.The entity types are the main objects the users are interested in. Entities have an existence intheir own right. Entity types are identified and their names and description are recorded in adata dictionary. Care is taking to ensure that all relationships in the users requirements specification are identified. An Entity-Relationship diagram is used to represe nt the relationship between entities. The multiplicity of each relationship is included. This is because a model that includes multiplicity constraints gives a better representation of the enterprise.Relationship descriptions and the multiplicity constraints are recorded in the data dictionary. Each model is validated to ensure it supported the required transactions. Entity name Attributes Description Data Type Size Nulls Multi Valued Donors donorId (PK) -dNames -sex – dob – distId (FK) – doreg Donor identification number Donor’s names Donor’s sex Date of birth District of origin Date of registration Text Text Text Date Int Date 8 30 6 30 3 30 No No No No No No No No No No No No Recipients -rId (PK) -rNames -sex – dob – distId (FK) – doreg Recipient’s identification umber Recipients names recipient’s sex Date of birth District of origin Date of registration Text Text Text Date Int Date 8 30 6 30 3 30 No No No No N o No No No No No No No Diseases -dId (PK) -dNames -drating Disease identification number Disease names Disease rating on how people are infected from it Text Text text 8 30 20 No No No No No No Blood bGroup(PK) donorId (FK) rId (FK) status Blood group Donor identification number recipient identification number status of the donated blood whether infected or not Text Text Text text 2 8 8 15 No No No No No No No No Hospital/Clinic hId (PK) hNames distId (FK) Hospital identification number Hospital name District identification Number text text int 8 100 3 No No No No No No Staff staffId (PK) staffNames sex dob department Staff identification number Staff names Sex Date of birth Department to which the staff belongs text text sex date text 8 50 6 15 100 No No No No No No No No No No District distId distName District number District name int text 3 100 No No No No Entity name Multiplicity Relationship Entity Name Multiplicity Donors 1 Donates Blood 1 Recipients 1 Receives Blood 1 Disease s Contained in Blood 0 .. * Blood 1 Donated by Donor 1 .. * Hospital/ Clinic 1 Receives Blood 1 .. * Staff 1 Registers Donors 1 .. * District 1 Has Recipients 1 .. * Table 4. 2: An extract from the data dictionary showing a description of the relationships between the entities. 4. 11. 2 Logical Database Design The process of logical database design constructs a model of the information used in an enterprise based on a specific data model, such as the relational model, but independent of a particular DBMS and other physical considerations (Connolly et al, 2002)[xx].The logical database design consists of an ER diagram, a relational schema, and any supporting documentation for them. In the logical data model, all attributes of entities are primitive. Producing a logical data model involves normalization. The aim of normalization is to eradicate certain undesirable characteristics from a database design. It removes data redundancy and thus prevents update anomalies. Normalization helps increase the clarity of the data model. Integrity constraints are imposed in order to protect the database from becoming inconsistent.There are five types of integrity constraints – required data, attribute domain constraints, entity integrity, referential integrity and enterprise constraints. The resulting relations are validated using normalization. For this project, producing relations in third normal form (3NF) will suffice. Non-relational features, such as many-to-many relationships and some one-to-one relationships, are removed from the conceptual data model. The design is also reviewed to make sure it meets all the transaction requirements. [pic] 1.. * 1.. 1 1.. * 1.. * 1.. 1 1.. 1 registers Donors PK donorId Names sex dob FK distId doreg District PK distId distName Recipient PK rId rNames sex dob FK distId doreg Hospital PK hId (PK) hNames FK distId Staff PK staffId staffNames sex dob department Diseases PK dId dNames drating Blood PK bGroup FK donorId FK rId status Fig. 4. 6: The ER diagram 4. 11. 3 Physical Database Design Physical database design translates the logical data model into a set of SQL statements that define the database for a particular database system. In other words, it is the process of producing a description of the implementation of the database on secondary storage.It describes the base relations and the storage structures and access methods used to access the data effectively, along with associated integrity constraints and security measures. The target DBMS in this case is MySQL. The following translations occur: 1. Entities become tables in MySQL. 2. Attributes become columns in the MySQL database. 3. Relationships between entities are modeled as foreign keys. Donation Process View Video †¢ [pic] Getting Ready for Your Donation †¢ †¢ The Donation Process Step by Step †¢ †¢ After the Donation To get ready for your  donation: | |[pic] | |Make an Appointment | |It always helps us to know in adv ance when you are coming in to make a donation. | |[pic] | |Hydrate |[pic] | |Be sure to drink plenty of fluids the day of your donation. | |[pic] | | |Wear Something Comfortable | | |Wear clothing with sleeves that can easily be rolled up | | |above the elbow. | |[pic] | | |Maintain a Healthy  Level of Iron in Your Diet  Before | | |Donating | | |If possible, include iron-rich foods  in your diet, | | |especially in the weeks before your donation. | |[pic] | |Bring a List of Medications You Are Taking | |We will need to know about any prescription and/or over the counter medications that may be in your system. |[pic] | |[pic] |Bring an ID | | |Please bring either your donor card, driver's | | |license or two other forms of identification. | |[pic] | | |Bring a Friend | | |Bring along a friend, so that you may both enjoy | | |the benefits of giving blood. | |[pic] | | |Relax! | | |Blood donation is a simple and very safe procedure| | |so there is nothing to worry about. |